Culture Courses
Doing business across borders
A united Europe and increasing globalization mean that an ever larger number of companies do business across borders. Understanding each other clearly is essential to establishing good relations with your clients. The ability to address a client in his own language and understanding his culture, habits and behaviour forms a solid basis for healthy relations and will avoid potentially costly misunderstandings. Our culture and communications training programmes will provide you with that ability.
Cultural awareness courses, understanding your foreign colleaugues and clients
The role of culture in international business is now recognized as having a major impact on international sales, marketing, recruitment, management and mergers. In short, culture is behind everything you do or say. Working, meeting, dealing, entertaining, negotiating and corresponding with colleagues or clients from different cultures can be a minefield. One wrong movement or basic misunderstanding could ruin or delay months of work. Today, very few businesses can escape from working with foreign colleagues, clients or customers. In order to understand your foreign colleagues, clients or customers, you have to communicate effectively and you can only do this in an atmosphere of mutual respect, understanding and trust. A cultural awareness training can help you with that.
Understanding the Dutch
A cultural awareness training ‘Understanding the Dutch’ could help you understand the underlying cultural values that drive the Dutch and it would explain their habits and behaviour. It would improve the team building process and could make it easier for you to understand and work with the Dutch.
We design culture courses that provide clients with:
- A basic understanding of the culture, values and norms of the country they are travelling to and their possible impact on work and social life.
- A knowledge of the etiquette or protocol associated with areas such as meeting and greeting, dining, gift giving, exchanging business cards, arranging meetings and conducting negotiations.
- Tips on preparing how to work with new colleagues from different nationalities.
- An insight and understanding of how cross cultural and intercultural issues manifest in the workplace.
- Coaching on skills such as communication, time management, assertiveness and conflict resolution.
- Providing guidance on how to leverage cultural differences and maximize the potential of a multicultural team.
- Tips on how to increase chances of success when doing business in the target country.